Pricing strategy

Pricing strategy and tiers

• Pricing a SaaS Product from First Principles
• How to Set a Price Before You Have a Product
• How to Set the Limits That Separate Your Tiers
• How to Split a Plan into Add-Ons
• How to Split a Plan into Add-Ons Without Losing Margin

Value metrics

Value metrics and metering

• Choosing a Value Metric That Scales with the Customer
• How to Choose a Value Metric That Survives a Pricing Change
• How to Meter Usage Without Leaking Margin

Revenue forecasting

Revenue forecasting and modeling

• How to Model Revenue and Margin from Ten Pricing Interviews
• How to Model Revenue from a Three-Tier Pricing Page
• How to Turn Pricing Survey Results into a Forecast

Pricing pages

Pricing page and buyer questions

• How to Present Three Tiers Without Confusing Buyers
• How to Answer the Buyer's Next Question on a Pricing Page
• How to Build a Pricing Page That Answers the Buyer's Question
• How to Read a Pricing Page with an AI Model
• What a Pricing Page Must Say About Data and AI Use

Price changes

Grandfathering and price changes

• How to Set a Pricing Page Change Trigger Without a Data Team
• How to Write a Grandfathering Clause That Protects Margin
• When to Raise Prices Without Losing Your Base

Willingness to pay

Willingness to pay and conversion tests

• How to Measure Willingness to Pay Before You Ship
• How to Price a Product Based on Smoke Test Signals
• How to Set a Conversion Threshold for a Landing Page Test
• How to Write a Call to Action That Matches Reader Intent