Here is a raw entry as it might appear in a founder tracker, written in the usual shorthand:
Raised prices on the Team plan from $20 to $29 per seat. Growth is strong and competitors are more expensive, so churn should hold. We can push the annual discount later if needed.
Converted into four blocks:
DECISION
On 2024-04-02 the pricing committee raised Team from $20 to $29 per
seat, effective 2024-05-01. Owner: Head of Revenue.
OPTIONS
A. Keep $20 and add a usage fee.
B. Raise to $29 flat, keep annual discount at 20%.
C. Raise to $35 and drop the annual discount.
D. Do nothing until the next quarter.
EVIDENCE
E1. Team-plan churn averaged 1.9% monthly in the six months to
2024-03-31 (metrics!B7, 2024-03-31).
E2. Two competitors list entry seats above $25 (deck s14).
E3. 11 of 14 renewal calls raised price before value (calls sheet
rows 3 to 16).
E4. Gross margin on Team was 71% in Q1 (metrics!D2, 2024-03-31).
ASSUMPTIONS
A1. Churn stays under 2.5% monthly for two quarters after the raise.
A2. The annual discount remains a strong enough incentive at $29.
A3. Sales cycle length does not change materially.
Now the model's job is narrow. For E2 it opens deck slide 14 and quotes the competitor lines, or returns NOT FOUND. For E1 it finds cell B7, quotes the churn figure, and notes whether the pointer is right. For E4 it may find that D2 holds a different quarter or a blended margin, giving PARTIAL or CONTRADICTED. The three assumptions return UNPROVEN, which is the honest answer and the one that tells you what to watch after the change.
A typical output looks like this:
| Claim | Source found | Verdict | Quoted line |
|---|
| E1 churn 1.9% monthly | metrics!B7 | SUPPORTED | "Team churn, monthly, 6-mo avg: 1.9%" |
| E2 two competitors above $25 | deck s14 | PARTIAL | "Competitor X entry seat: $24 list, $29 after onboarding" |
| E3 price raised in 11 of 14 calls | calls sheet | NOT FOUND | (no matching column in attachment) |
| E4 Team gross margin 71% | metrics!D2 | CONTRADICTED | "Blended gross margin Q1: 71%; Team only: 64%" |
| A1 churn under 2.5% | none | UNPROVEN | (assumption) |
Read the verdicts as a punch list: one claim needs a better source (E3), one is weaker than stated (E2), one is wrong (E4), and one slipped past everyone (E1). That is a fifteen-minute pass that would otherwise cost a meeting. The same check applies to investor-facing versions, where deck claims about market size and traction are the ones reviewers press on, as the deck examples collected by Slidebean and Figma show in their traction and market slides.