Most teams tune retrieval by turning knobs: try 4 chunks, then 6, then 8, eyeball a few answers, and ship whatever feels reasonable. That process cannot tell you whether you are overpaying or underpaying, because there is no reference point. The reference point is a quality target: a measurable statement of what an acceptable answer looks like, written before any retrieval run.
A useful target has three parts. First, a metric: answer correctness (does the answer match the labeled reference?) or groundedness (is every claim in the answer supported by retrieved text?). Both are standard evaluation axes; Braintrust's RAG evaluation guide separates answer relevancy, faithfulness and groundedness precisely because a single "quality" score hides which stage failed. Second, a threshold: for example, 85 percent of questions answered correctly. Third, a population: which question types count, since fixed questions and document specific questions can behave very differently, as one chunking study on academic texts found when comparing fixed versus document specific questions.
The decision rule is simple: if you cannot name the metric, the threshold and the question mix, you do not have a target and any budget is arbitrary.



