Marketing

Tracking Referrals Through Links, Cookies and Attribution

• Tracking Referrals End to End: Links, Cookies and Attribution
• A Decision Rule for Sharing Credit Between Two Channels
• A Join Key That Survives a Routing Change
• Attributing Referrals When the Reward Is Paid in Store Credit
• Logging Referral Events So a Model Can Explain What Changed
• Settling Affiliate Payouts Against Invoice and Tax Records