Marketing

Building a Referral Program Support Can Back

• How to Build a Referral Program
• Drafting Referral Messages from Your Own Case Studies
• How to Ask for a Referral Without Making It Awkward
• Routing Referral Drafts to a Cheaper Model Without Losing Voice
• What a Referral Drafting Pipeline Costs in Model Tokens
• Logging Referral Drafts to Measure Lift Over Handwritten Asks
• Scoring Referral Drafts Against a Rubric Before a Human Sees Them
• Segmenting Referrers and Non-Referrers
• When a Model Should Skip a Referral Ask, Not Force a Draft
• Writing a Referral Policy Your Support Team Can Follow