An intent classification pipeline takes a raw query and returns one label from a fixed set. The label vocabulary is the whole output: informational, navigational, commercial, transactional, and, in newer taxonomies, local or generative intent. Search intent is the reason a person types a query, and the standard four-way split is informational, navigational, commercial and transactional explained by Semrush. Some teams add a comparative or generative class on top per SE Ranking, which matters for cost because every extra label adds instructions to the system prompt.
The key insight most teams miss: the model does not need to see your whole query understanding stack. It needs a definition, a few examples, and the query. A classifier that returns one short token is a savings machine compared with one that writes a paragraph of reasoning, and the difference is entirely in the output token count.
The hard part is not the model. It is knowing what the labels mean well enough to write a stable prompt. Two keywords can share a modifier and still need different pages, a point Grow and Convert makes when arguing that the four categories hide critical differences within them in their intent guide. Your prompt is the contract, so write it once and version it like code.
Query intent classification, as the term is used in search infrastructure, is the automated assignment of a goal to a query so a system can route it to the right content type per AmICited's glossary. That routing framing is useful for cost: the classifier is a small component in a larger pipeline, so its budget has to be predictable at volume, not just correct on a sample.



