An AI agent pilot is a chain of promises. Someone promises to give you API access by Friday. Someone else promises to label 500 support tickets. A vendor promises an integration sandbox by the end of the month. The engineering team promises an eval harness. If any link in that chain is a polite fiction, the pilot stalls and nobody can say exactly where.
The research on customer discovery makes the underlying problem clear: talk is cheap, and the useful signal is behavior, not opinion. Harvard Innovation Labs' guide to validating demand warns that asking "Would you buy this?" produces biased positive feedback, and recommends asking about past behavior instead (Harvard Innovation Labs). The same discipline applies inside a company. "Will your team provide eval data?" is the internal equivalent of "Would you buy this?" It invites a yes. "Which of your two analysts will do the labeling, and on what dates?" produces a fact.
There is a second, harder-edged finding. A study scoring 16 AI companies against their voluntary White House commitments built a 30-indicator rubric and found that the average company satisfied just 54 percent of the criteria, with model-weight security averaging 17 percent and 11 of 16 companies scoring zero on that commitment (AAAI AIES paper). Public, volunteered commitments were routinely underspecified and went unverified. That is the failure mode of every pilot kickoff meeting: a room full of sincere commitments that nobody can later check.
The fix is not more enthusiasm. It is a commitment test applied identically to your own people and to the vendor.



