Four categories cover almost every legitimate exclusion, and each has a different evidentiary footprint. Naming the category before you decide keeps the decision honest.
Irrelevance. The interview answered a question your study is not asking. This is common in discovery work where an interview drifts into adjacent territory, or where a participant was recruited against a looser screener than the current study uses. The I-Corps guidance on customer discovery interviews makes the underlying point well: interviews aimed at validating assumptions rather than surfacing what the customer actually experiences produce weak material, and weak material can legitimately be set aside. Irrelevance is the easiest category to abuse, though, because "off-topic" is a judgment, not an observation. Tie it to a specific research question and a specific quote boundary.
Unreliability. The participant could not recall the events the study depends on, or the interview was conducted so long after the purchase that the timeline is reconstructed rather than remembered. The field report on putting the Jobs to be Done interview into practice is unusually frank about this: the team interviewed customers who had bought too long ago and ended up with transcripts that were useless for their purposes. That is a clean unreliability exclusion, and it should be logged with the purchase date and the interview date so the pattern is visible across the dataset rather than discovered one transcript at a time.
Duplication. A second or third interview with the same participant, or with a participant from an already saturated segment, adds no new information. This overlaps with what the CASRAI material on data saturation and information power calls a saturation judgment, and the important discipline is to log the judgment and its basis, not just the exclusion. Excluding a duplicate without recording what it duplicated leaves a reviewer unable to check whether the duplication was real.
Legal or ethical restriction. Consent was withdrawn, the participant asked for material to be removed, the transcript contains identifiers that cannot be redacted without destroying the content, or a regulator or contract limits how the data can be used. The literature on data sharing in qualitative research documents how often consent terms and confidentiality promises constrain reuse in ways researchers do not anticipate. Exclusions in this category are non-negotiable, but they still need a log entry, because a future analyst who finds the material sitting in the archive will otherwise assume it is fair game.
One useful decision rule cuts across all four: an exclusion is justified when you can point to a property of the evidence that a second researcher could verify. "The participant bought 26 months before the interview, outside our 18-month window" is verifiable. "I did not find this interview persuasive" is not, and it belongs in a memo, not in an exclusion log.
| Reason code | Trigger | What must be verifiable | Typical log attachment |
|---|
| OUT-OF-SCOPE | Interview does not address a study question | The question list and the interview guide version in force | Guide version, question IDs |
| UNRELIABLE-RECALL | Timeline too distant or memory explicitly unreliable | Purchase date versus interview date | Dates, screener record |
| DUPLICATE | Same participant or saturated segment | Prior evidence ID and segment count | Prior ID, saturation memo |
| LEGAL-RESTRICTED | Consent withdrawn or confidentiality constraint | Consent record or instruction from counsel | Consent form version |
| PROTOCOL-DEVIATION | Recording failed, interview truncated, wrong participant | Session log or field note written at the time | Field note ID |
| MINORITY-DISSENT | Team split on whether to exclude | Names and positions of reviewers | Majority decision plus minority note |
The Gotranscript audit trail template lists data exclusion decisions among the records to retain, alongside negative case memos, which is a useful reminder that the two belong in the same mental bucket: both are cases that did not fit, and both are most valuable when the reasoning survives.