Security on a small team fails most often because nobody owns it. CISA recommends that the chief executive choose a "Security Program Manager" who "doesn't need to be a security expert or even an IT professional," and who reports progress and roadblocks at least monthly (CISA). The same page makes a point every engineering lead should hear: culture cannot be delegated. When a founder announces the multi-factor rollout personally and follows up with the people who have not enrolled, it gets finished. When IT sends a reminder email, it stalls.
On a development team, that owner usually doubles as the security champion. OWASP's guidance for running its Software Assurance Maturity Model (SAMM) in agile teams describes the champion as a liaison between developers and information security who answers questions and removes obstacles. It also warns that the role must not turn security into one person's job: the champion helps, but "that should not relieve the team of security concerns." The guidance adds that the champion's ability and mandate to communicate and learn matter more than technical depth (OWASP SAMM Agile Guidance).
A practical setup for the first month:
- Name the owner in writing and book a 30 minute monthly review with the founders.
- Make security a standing item in refinement and retrospectives, which the SAMM agile guidance recommends so the team learns which security work it underestimates.
- Keep the list of controls in one shared document that anyone on the team can read and update.



